Laurel Street Enterprises, Inc.

Real Estate Consulting, Digital Marketing, Strategy

Laurel Street Enterprises

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What Makes Us Unique?

You’re searching for the perfect digital marketing consultant or agency. You have so many choices. Please allow today’s post to help you cut through the clutter, and find the perfect partner for your business.

Points of Differentiation

As a marketer, it’s only natural that I start with our points of differentiation at Laurel Street Enterprises, Inc. What makes us unique?

  • We’re a small business. At Laurel Street, you are paying for the time of me, Ian Lopuch, one of the most seasoned corporate digital marketing professionals around. I will be working on your project with my own hands, and you will always know exactly who is executing upon your important work. Want to learn more? Please make sure to check out my LinkedIn and also the about me page of my personal digital marketing blog, PPC Ian.
  • I’m a true expert across the following industries: health insurance, insurance, financial services, lead generation, self storage, and commercial real estate. If your project involves digital marketing in one of these industries, you are acquiring an industry thought leader at Laurel Street Enterprises.
  • While I have a successful career and have achieved many milestones, I remain extremely humble and scrappy. Let me bring my polished Ivy League marketing regimen to your business, with some scrappy affiliate marketing strategies peppered in.
  • The best digital marketing programs balance art and science. They are a beautiful bouquet of technology, computer science, platforms, creativity, ad copy, channel strategy, and process. While my formal background is in Computer Science (BS in Computer Science from Stanford University), I’m equally happy and excited developing and executing upon content marketing strategy. Let my holistic breadth of knowledge and ability to toggle between the technical and creative be a true asset to your enterprise.
  • As a lifelong investor, I know that past results are not a perfect indicator of future performance. That said, past results sure mean a lot in my personal modeling. I believe my track record as a digital marketing executive speaks for itself. In addition to expertise across all digital channels, I also bring a world of experience in offline marketing as well.
  • My services do not end with digital marketing. Laurel Street Enterprises also offers strategic business consulting and commercial real estate consulting. Leverage my big picture thinking to your advantage.
  • I drive results. I am almost always able to reduce digital marketing spend while increasing performance. Let me drive your business forward, while saving your company money.

Why Go Elsewhere?

My very strength is also my greatest weakness. As a very small operation, at least in the short term, I do not have the ability to scale my time. I can only take on so many clients at once. If you are looking for a full service agency with a big team to support your operations, Laurel Street Enterprises, Inc. is probably not going to be a great fit (right now, at least).

That said, I would be delighted to help you find the right agency. Moreover, I enjoy working in tandem with agencies, if you’d like to leverage my expertise with the resources of a larger agency.

I’m Here To Help

Whether Laurel Street Enterprises, Inc. is the right fit for your digital marketing project or not, I am here to help. As someone with 12 years experience in corporate digital marketing, and one of the most seasoned digital marketing executives around, I would love to introduce you to a variety of different agencies that may fit your needs. Let me help you, please contact me today.

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Never Resting On Our Laurels

The best companies are values-driven enterprises. That’s exactly why my first post here at Laurel Street Enterprises, Inc., encapsulates our core values, the essence of this firm. What motivates us each and every day? Many things, with the following values topping the list.

We Strive For Perfection

The word "laurel" dates back to ancient times. Laurels were given away, typically in crown form, to denote achievement. Laurels are the designation of best-in-class. At Laurel Street Enterprises, we always strive for perfection in our work. We strive for first place.

We Refuse To Rest On Our Laurels

While we strive to be champions, we also realize that humility is core to our essence. That’s why the phrase "Don’t rest on your laurels" is so meaningful here. At Laurel Street Enterprises, we never want to rest on our laurels. It’s all about being hungry, working hard, and innovating. Being at the center of digital technology and innovation, this value cannot be underscored enough.

We Embrace The Laurel Tree

We have a lot to learn from the laurel tree. Trees grow over time, slowly and steadily (a stable business). They can sprout new branches (new lines of business). They change with the seasons (the need to adapt and survive). Sometimes they need to be pruned (cost management). They provide oxygen and are vital for human life (we live for our clients). A well manicured and managed tree is a beautiful thing, and symbolic of the type of operation we run at Laurel Street Enterprises.

  • Just like the laurel tree, we are stable and reliable, with deep roots.
  • Just like the laurel tree, we provide our clients comfort and shade on a hot (challenging) day.
  • Just as the laurel tree provides oxygen and nourishment to humans, we provide life (growth) for our valued clients.
  • Laurel trees are fun, and provide branches for climbing. At Laurel Street Enterprises, we mix business with pleasure and truly love what we do.

Thanks for reading, and don’t hesitate to reach out if you’d like to learn how we can supercharge your business with our digital marketing, strategy, and real estate consulting services.